Redesign of Johnson & Johnson Reach® interdental product line (dental floss and flossers) focused on improving identification of value/benefit tiers and differentiation of variants.
Second phase incorporates additional iconography to maximize benefit and variant communication.
Phase 1: Floss
Phase 1: Flosser
Phase 2: Floss
Johnson & Johnson Reach Flosser handle and head color palette update
Reach Toothbrush Line
Redesign of Johnson & Johnson Reach® line of toothbrushes. Project design challenges involved the addition of Total Care brushes in the mid price and premium segments, new packaging structures, communication of specific benefits within each tier, and consistency in communication of brand identity.
Color palette of handle components and head bristles pattern also covered on this project.
Reach by Design + Reach Total Care
Integration of value, mid price and premium tiers
Reach Total Care Plus Whitening
Package design for new whitening versions of both Johnson & Johnson Reach® Total Care dental floss and toothbrush to become part of a whitening regimen.
Toothbrushes shown out of package to portray color palette of handle components and pattern on head bristles; also covered on this project.
Rembrandt Promotional Mailer
Editor/influencer mailer kit to support the re-launch of Rembrandt® plus peroxide whitening products under the sub-brand name Deeply White®, driving brand relevance, awareness and trial.
Project covered structural design of mailer, showcasing and securely enclosing rinse and paste, graphic design of package, and insert.
Reach By Design
Decorative handles, Identity, and Package Design for Johnson & Johnson Reach® by Design™ seasonal deco toothbrushes.
Eight new designs were distributed as seasonal sets during different times of the year.
Two sets were curated in collaboration with renowned professional designers. Additional PR materials were designed for these occasions.
Design concepts for Dulce's Creations®, an artisanal local dessert line based in Florida.
Owl Soaps Gift Box
Gift box design for three owl soaps by Two's Company.
This project is being updated.
Naming, Identity, Illustrations and Package Design for Blum® Naturals, an organic skin care line made with natural ingredients.
Project was a result of a design competition held by Jean Pierre Cosmetics, company that developed Blum® Naturals in 2008.